All times Central (Kansas City). Games colored by recommendation tier based on Atlas9 booking patterns.
Each game was scored by cross-referencing the World Cup schedule against 8 months of Atlas9 booking data (Aug 2025 – Mar 2026) exported from Rezdy, aggregated at 20-minute slot granularity. The goal: find games that bring in a new audience during times Atlas9 would otherwise be slow — without cannibalizing peak revenue.
Tier logic: "Definite Yes" = high-draw match (USA, semifinal, final) landing in a dead or slow Atlas9 window. "Strong Maybe" = good draw but involves a moderate trade-off (Friday evening, KC game uncertainty). "Skip" = weak matchup or falls during peak Atlas9 business. "Wait & See" = knockout round where teams are TBD.
Visiting fan base: Argentina, Netherlands, England, and Algeria all play group stage games at Arrowhead. Their fans may stay in KC for the duration, creating a local audience for those teams' non-KC games too. Any game featuring these four teams on a slow day (Mon–Thu) is upgraded to "Strong Maybe."
The KC question: Games at Arrowhead (marked with a gold bar) are flagged but not automatically recommended. When a game is happening at Arrowhead, fans with tickets are at the stadium and fans without tickets may default to sports bars — neither group is Atlas9's natural audience. The counter-argument: KC will be flooded with visiting fans who may seek a premium, unique viewing experience. This is genuinely uncertain, so KC games are rated "Strong Maybe" or "Wait & See" rather than "Definite Yes."
FIFA licensing: As a commercial entertainment venue, Atlas9 would need a Commercial Public Viewing Event License (~$1,000 for up to 1,000 capacity based on 2022 pricing). Applied for through FIFA's Public Viewing Portal. Fee covers all tournament matches.